VRAPERIJA street cafes.
Serbia

CHALLENGES:

> RESEARCH;
> DEVELOPMENT OF BRAND STRATEGY;
> DEVELOPMENT A BRAND LEGEND;
> BRAND PLATFORM;
> CREATION OF A VISUAL IMAGE SYSTEM;
> CREATION OF VERBAL AND VISUAL BRAND ATTRIBUTES;
> PHOTO STYLE;
> DEVELOPMENT OF THE RETAIL SPACE OF THE BRAND;
> GUIDELINES FOR APPLICATION OF BRAND ATTRIBUTES_