Ecopolis Life outside the city, but like in the city
CHALLENGES:
> RESEARCH; > DEVELOPMENT OF THE BRAND PLATFORM; > CREATION OF VERBAL AND VISUAL BRAND ATTRIBUTES; > BRAND-BOOK; > DEVELOPMENT OF GUIDELINES ON THE APPLICATION OF ATS ATTRIBUTES; > DEVELOPMENT OF ADVERTISING STRATEGY AND ADVERTISING MATERIALS; > DEVELOPMENT OF THE DESIGN OF A NEW SITE; > INTRODUCING A NEW BRAND TO THE MARKET_