British American Tobacco
THINK. DO. ACHIEVE.

CHALLENGES:

> DEVELOPMENT OF CREATIVE IDEA;
> CREATION OF THE SYSTEM OF THE VISUAL IMAGE OF THE BRAND;
> CREATION OF VERBAL AND VISUAL BRAND ATTRIBUTES;
> BRAND BOOK AND GUIDE TO APPLICATION OF BRAND ATTRIBUTES;
> BRANDING OF RUSSIAN OFFICES AND INDUSTRIES;
> COMMUNICATION PLATFORM;
> KEY VISUAL_